Simris Alg in Dagens Industri

Today’s issue of Dagens Industri writes about Simris Alg and interviews our CEO Fredrika Gullfot. In the informative feature, the company’s upcoming listing on First North is being discussed, as well as the expansion of the algae farm in Hammenhög.

An online version is available here (in Swedish).

Simris Alg celebrates 1 year in the market!

How time flies! A year ago today we launched Simris Select, our first consumer line of algae supergoodies! Simris Select is a line of algae-based food products, sourced from our algae-farmer friends around Europe. To celebrate the first anniversary of Simris Select, we are offering a 15% discount on all orders placed until the 31st of March. Use the code “HAPPYBIRTHDAY”. Happy Simris Select day!

To the Simris Webshop

Simris Alg receives “PR rookie of the year” award

Photo: Carin Balfe-Arbman

Simris Alg was awarded the “PR rookie of the year” award, during Matprat 2016. Matprat is an annual press event on the subject of foods, beverages and health, held by the respected PR firm Prat PR. Our CEO Fredrika Gullfot was one of the event’s panel speakers that discussed food trends and the future of the food industry. We are grateful to Prat PR for acknowledging and honouring our 100% inhouse work within PR & Communication! Pictured with the award are Fredrika along with the Simris Sales team members Susanna and Isabelle.

More about Matprat 2016: (In Swedish)

Land: Eko, vego, flexi: 7 hetaste mattrenderna

Youtube: Matprat 22 februari 2016 om Framtidens mat

Simris goes global

Simris Alg has introduced its Global webshop! Algae friends living outside of the European Union, are now able to order all of Simris algae-supergoodies online, including the full range of Simris Algae Omega-3. The webshop currently ships to Australia, Bahrain, Brazil, Israel, Japan, New Zealand, South Korea and Switzerland. Is your country not on the list? Make sure to check back in a while, as new countries keep being added!

Spread the algae love!

Link: Simris Global Store

@SimrisAlg on Instagram

Simris Alg can now be followed on Instagram, under the handle @simrisalg. The page promises beautiful algae eye-candy, food inspiration and event updates! To spread the #algaelove, tag your photos with #simris. Happy Instagramming!


The algae farm is getting bigger!

This winter Simris Alg has been hard at work with the expansion of its algae farm in Hammenhög. The expansion project is expected to increase our algae oil for omega-3 production capacity by fifteen times. Superstar algae farmer Ellen says hi from the building site!

Simris available to EU countries

Good morning Europe! As of today, algae friends living in the European Union can enjoy our algae supergoodies, available via the Simris webshop (texts currently in Swedish). Visit the webshop and get hold of some crunchy Sundried Spirulina or our organic algae teas, to name a few!

Link: Simris webshop

Simris lifestyle in Wallpaper* magazine

Photo: Wallpaper* magazine

Globally renowned design guru Wallpaper* magazine introduces Simris Algae Omega-3 and Finest Chlorella in December’s lifestyle section, as examples of Scandinavian aesthetic and pioneering within food products. What an honour!

Read the feature online here

Simris Alg awarded Best New Natural Brand at Natural & Organic Awards

Simris Alg was awarded Best New Natural Brand at Natural & Organic Awards Scandinavia 2015! The award was held last Sunday at the Natural Products Scandinavia/Nordic Organic Food Fair 2015 fair in Malmö.

This is a very proud moment for us, as this is one of the grandest awards you can receive as a new brand. The winner is picked by some of the most notable experts in the industry. We were happily surprised by the prize, since we did not even know we had been among the nominees!

Picture: Our Head of Marketing, Daphne Jaeschke, accepts the diploma on stage.

Simris Alg issues new stock for 27 MSEK

Photo: Ystads Allehanda

Simris Alg has raised 26.5 million Swedish Kronor in this fall’s rights issue, rendering it able to fully finance the expansion of its algae farm. We are particularly delighted to announce that animal’s rights organization Djurens Rätt has stepped in as one of our new major partners. Our products enable a wider audience to consume plant-based, superior quality EPA and DHA omega-3, which leads to a decrease in demand for fish oil.

An extra shareholders meeting has also taken place this fall. During the meeting, it was decided that Simris Alg will change corporate form to Public Limited, in preparation for a planned company listing at NASDAQ First North during spring 2016. After the newly received capital injection, timing is ideal for preparations towards a listing to commence.

Read more about it here (in Swedish):


Breakit: KTH-doktor tar in 27 miljoner för att ersätta fiskolja med alger

Dagens Industri: Simris Alg siktar på First North

Sydsvenskan/8till5: Djurens rätt hjälper Simris Alg genom dödsskuggans dal 

ATL – Lantbrukets Affärstidning: Djurens Rätt satsar på alger

Rapidus: Djurens Rätt blir ny storägare i Simris Alg